About
For the Tapsgiving Road Race with Bruzze Brewing, we wanted to bring out the essence of Thanksgiving while embracing the vibrant, community-centric spirit of the brewery. We named the 5K "Tapsgiving" to fuse the festive holiday vibe with Bruzze’s signature craft. From the name alone, we aimed to create an image that would resonate with both avid runners and craft beer enthusiasts, setting the stage for a unique local tradition.
Our branding centered on a logo that captured these themes in a single visual. We featured a beer tap pouring into a road that took on the warm amber tones of a freshly poured brew, symbolizing both the start of the race and the reward waiting at the finish line.
Services
Brand Identity
Each design element, from the choice of colors to the tap imagery, celebrated the connection between the Thanksgiving holiday, community togetherness, and Bruzze Brewing’s craft. It was all about creating a memorable experience that brought people together in a festive, lighthearted way. The end result was a brand identity that went beyond a typical race day, connecting with Bruzze’s audience and setting up Tapsgiving as a tradition participants will look forward to every fall.
