Packages of Love

A heartfelt brand that reflects a mission of spreading joy.

Logo with a red, stylized letter U and the words 'BRAND IDENTITY' in red uppercase letters.
A white tote bag with a logo that reads "Backages Love" and features a line drawing of a backpack with a small red heart. The bag is hanging on a wooden counter in a room with wooden furniture.
Hand holding a flyer titled 'Our Mission' that describes Packages of Love, a local initiative supporting children and elderly in Putnam County with donations staying in the area.

Packages of Love is a local initiative in Putnam County

aiming to support children in foster care and elderly residents with thoughtfully curated suitcases, filled with needed and wanted goods.

We wanted this brand to

convey their helping hand and mission to spread joy, while remaining eye-catching to aid in the awareness of the cause.

Neon sign graphic of a rolling suitcase with a red heart and the words "Backpacks to Love."
A hand with pink nail polish is holding up the index finger against a gray background. The finger is touching a circular label that says 'Delivering Hope' with a heart symbol.
A cartoon-style illustration of a black box with a red heart symbol on it, and in front of the box are large gray and black angel wings.