Green boxing glove icon with a white border on a black background.
Icon of a fork, knife, and chef's knife arranged around a chopping board, all in light blue and white.
Graphic of an open book with the words 'Equipment Bible' inside, and a yellow label that says 'New!'

Equipment Academy

Equipment Academy is a GSNA staple. We took their innovative concept and built a visual ecosystem that made a technical event feel approachable, professional, and, most importantly, easy to navigate.

Red bingo card with winning numbers and the word "BINGO" at the top.
Person holding a smartphone displaying a presentation titled 'The Recipe for Smart Equipment Choices' with a subtitle about an education session with Dawn Lewis, organized by Georgia School Nutrition Association.

The Opportunity

Every popular event faces the same hurdle: information overload. With a deep curriculum and a high volume of attendees, Equipment Academy needed more than a logo; it needed a system.

The Sprig Solution

We implemented bold icons, a structured color palette, and clean typography that commanded attention in a busy conference environment. We redesigned how the information was "served." By using white space and a "clean slate" layout, we ensured that the most important details, the what, where, and when, were never lost in the weeds.

A flyer advertising convection ovens with images of various models, event details, and product names such as Vulcan, Garland, and American Range, at Equipment Academy.

Design that’s easy to digest

A flyer advertising a workshop or training event on tilt skillsets, scheduled for January 14-16, 2026. The flyer features images of various manufacturing or industrial equipment such as tilting devices, with labels including 'Camacho,' 'Boelter,' 'Tri-Mark,' and others. The event is hosted by Equipment Academy.
Flyer advertising hands-on demonstrations of commercial combi ovens from multiple manufacturers, including images of these ovens and related details.